#70: Lingerie, Lighting, and Liberation: Boudoir as a Bold Business with Nikki Watarz, Part 2
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In this deeply inspiring episode of The Audacious Founder, host Melissa Manning sits down with boudoir and branding photographer Nikki Watarz for an open-hearted conversation about self-worth, confidence, and stepping into entrepreneurship. Nikki shares her journey from burned-out mortgage broker to creative entrepreneur with a home studio designed to help women rediscover their beauty and power. The two discuss how boudoir photography is more than just photos—it's a transformative experience of self-love and audacity. Whether you're a photographer, a business owner, or a woman seeking to feel empowered in your body, this episode is for you.
đź’ˇ Key Takeaways:
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Boudoir photography is about empowerment, not perfection
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You don’t need permission or expensive courses to start a business—just resourcefulness
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Social media and ads are often biased against women’s bodies, but it’s still possible to thrive
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Confidence and pricing are deeply connected for creatives and service providers
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The value of making clients feel seen, safe, and celebrated
🚀 Actionable Insights:
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Leverage free resources like YouTube and Facebook groups to learn any skill
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Start pricing your work based on the value you offer, not just what feels comfortable
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Create a personalized experience that makes your clients feel like your only client
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Build community through referrals, events, and personal connections
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Reclaim your own beauty and encourage others to do the same—at any age
đź“š Resources Mentioned:
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Nikki’s studio: Boudoir by Nikki
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Nikki’s branding Instagram (linked in her main bio)
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Private Facebook groups for creative entrepreneurs
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Google Ads, SEO, and custom landing pages for conservative marketing
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Empowerment-themed podcast suggestions (TBD from Melissa)
⏱️ Episode Highlights:
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[34:15] What happened to Nikki’s business during COVID
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[36:00] Why family and wedding photography weren’t fulfilling
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[38:00] How Nikki taught herself photography using free online resources
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[43:00] The challenges of marketing boudoir photography online
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[47:42] Creative solutions for flagged content and landing pages
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[50:52] The unique energy of every client and photoshoot
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[51:13] The best business advice Nikki ever received: Value yourself
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[54:15] Defining audacity in both business and beauty
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[58:13] Why every woman should encourage a friend to try boudoir
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[1:03:40] Aging, beauty, and embracing all phases of womanhood
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[1:04:11] How to book a session and mention this podcast for a special referral bonus!
🎯 Call to Action:
Feeling inspired? Share this episode with a friend who deserves to feel powerful, beautiful, and seen. And if you’re ready for your own transformative experience, book a shoot with Nikki and mention The Audacious Founder for $100 off your session fee. Don’t forget to subscribe and leave us a review so more women can find their confidence, one bold step at a time.
